Jay Weintraub is an internet advertising market strategist and commentator. He is a respected columnist for DMConfidential.com, runs a popular industry blog, and is a frequent speaker for the online advertising community. Jay spent 2.5 years at Advertising.com and 5 years at Oversee.net in roles ranging from corporate strategy to new product development. Currently, he runs the first of its kind conference and expo for the lead generation industry, LeadsCon.com. Jay is a graduate of the University of Pennsylvania.